About us

We are Marketplace Native Operators & Brand Builders, not Outsourcers

Flummox is a marketplace-native brand builder and operator, specialising in brand acquisition, strategic distribution, and online marketplace expansion. We build and scale brands on Amazon and beyond, driving growth across new markets and digital channels.

Since 2021, we manage a portfolio of consumer brands across household, health and lifestyle segments—both our own and through strategic partnerships. With proven expertise in cross-border marketplaces and a robust infrastructure, we unlock new market opportunities and accelerate online presence for lasting success.

“We tried the easy route—resellers, agencies—and paid the price. Frustration led us to build the best-in-class setup we needed to control our success. Our brands took off. But it was hard and costly—not something most brands should do. Yet the same broken choices still exist. That’s why Flummox brings our proven model to others—because marketplaces are too important to get wrong, let alone ignore.”

Marc CEO & Co-Founder Flummox