Thrive on Amazon.
Effortlessly.
Your exclusive seller on Amazon across Europe, managed around the clock by our AI-driven operating system.With one trusted seller on your listings, every customer experiences your brand at its best, and your sales, margins and reputation grow with it.
- We buy your stock
- We protect your brand
- We grow your sales
- You see every sale, live
Our Brand Partners
Every channel needs a specialist.
Your customers should experience your brand wherever they shop: in store, on your website, on marketplaces. No single operator covers all of them optimally.
We believe in a specialist for each channel, all working in step under your brand's guidance on positioning, identity and product range. Your retail distributors keep doing what they do best.
On Europe's Amazon marketplaces, that specialist is us.
Who sells your brand on Amazon today?
Pick the closest match and see what changes when one specialist runs the channel.
From your warehouse to every Amazon shelf in Europe, effortlessly.
You ship once, and we take care of everything after.
We buy
We buy your stock and move it through our distribution and fulfilment centres across the EU and UK.
We run
As your exclusive seller of record, we run listings, advertising, stock, compliance, customer service and returns, all following your policies in your voice. Funded entirely from our margin.
You see
Sales, pricing and your competitive position, live in your Brand Portal.
One seller. Stable prices. No fakes.
Exclusivity is how a brand reaches its full potential on Amazon. With one seller on your listings, prices stay consistent, every customer gets the experience you designed, and every advertising budget builds your brand instead of a reseller's.
In Europe, the legal route to consistent pricing is selective distribution agreements, rather than the minimum advertised price policies (MAP) brands use in the USA, applied strategically with your partners. We put them in place with you from day one.
From there, our methods and relationships within Amazon lock out resellers, hijackers and counterfeits from your listings.
Great experiences sell.
On Amazon, the customer experience drives everything: reviews, ratings, rankings and, in the end, sales. So every customer experiences your brand exactly as if they bought from you, before they buy and long after. You set the standard. We deliver it.
Everyone has AI and data.
We have what turns them into results.
Every action across our brands, markets and categories is captured as a signal, a decision and an outcome, scored against what we predicted, and written back as rules the system runs on. The result is a proprietary brain that compounds every day, and every brand we operate benefits from it.
- Unlimited memory and contextOne brand only sees its own category in its own markets. Our intelligence spans every category and marketplace we operate, and your brand feeds from all of it from day one.
- On the shelf, 24/7, in every marketIn stock at Prime speed. Listing live and healthy. Buy Box held at a consistent price. Checked for every product, day and night, and fixed the moment one slips.
- Growth that compoundsMore decisions, made faster and better informed, on every product every day: bids, keywords, content, stock. Each outcome is scored and fed back, so the system gets sharper and your sales grow with it.
Flummox OS = the brain · the specialists and agents who act on it · the infrastructure across Europe that lets them act.
Amazon Europe is seven markets.
Different taxes, rules, languages and shoppers. Most operators bolt Europe onto a US playbook. It is our home market.
- Our registrationsVAT, EORI and EPR for packaging, electronics and batteries, held and filed in every market.
- One operating platformMarketplace accounts, banking, warehousing, freight, compliance and customer service, run to one standard in every market.
- Local, in six languagesListings, search terms and advertising built for how each country actually shops.
You see every sale, live.
Your Brand Portal shows how your brand is doing in every market: sales, pricing, the Buy Box and who else is on your listings. We keep adding the numbers brands care about most.
Changes once Flummox runs Amazon.
Home & kitchen
Before: seven resellers on the listing
sales in the first six months
- Sellers on the listing
71 - Buy Box price vs. RRP
−42%at RRP - Star rating
4.24.5
Kitchen appliances
Before: Amazon 1P
net margin on Amazon
- Conversion rate
8.6%12.4% - Sessions a month
38k61k - Stock availability
81%99%
Supplements
Before: new to Amazon in Europe
to live in all seven markets
- Markets live
07 - Listings live across Europe
084 - Orders a month, by month six
03,400
Built by operators, run by founders.
We started out selling brands on Amazon ourselves. We tried the easy routes: 1P, resellers and agencies, and paid for it in eroded prices, lost control and a channel nobody owned.
So we built the operator we wished we'd had. We run every brand partnership personally: you talk to the people who make the decisions, from the first call onwards.
Behind every brand, a team where each discipline has its own specialist.
Backed by
The heritage behind DKSH, which has taken brands into new markets for over 150 years. We bring that discipline online.
Questions brands ask.
Straight answers to what comes up on every first call.
What is Flummox?
Flummox is the exclusive Amazon seller for consumer brands in Europe. We buy your stock and sell it across Europe's seven Amazon marketplaces, running listings, advertising, fulfilment, customer service and returns around the clock, while you follow every sale live in your Brand Portal.
Which Amazon marketplaces do you cover?
All seven in Europe: Germany (amazon.de), France (amazon.fr), Italy (amazon.it), Spain (amazon.es), the UK (amazon.co.uk), the Netherlands (amazon.nl) and Belgium (amazon.com.be), with local registrations and listings in six languages.
How do my prices stay consistent?
You keep your recommended retail price and your positioning. As the only seller on your listings, we price consistently with them in every market and in step with your key distribution partners, so your price holds in every market.
What happens to my distributors and retailers?
They keep doing what they do best. We only run Europe's Amazon marketplaces, under your brand's guidance, alongside your retail and direct channels, working in step with them.
How long do we commit for?
We build for the long term, and our partnerships are designed to run for years. To build trust, we usually start with a pilot, with clear goals agreed upfront, and extend it once it works for both of us.
Who owns my brand, listings and content?
You do. Your brand, trademarks, Brand Registry and content stay yours. We sell as your authorised exclusive seller and look after your listings to your standards.
What does it cost?
We buy your stock and earn our margin on resale, so we only do well when your brand does.
Is my data safe with you?
Yes. Every brand's numbers are ring-fenced from every other brand we work with. Flummox OS learns from patterns and outcomes, and every brand's figures stay private to that brand.
How are returns handled?
Returns come straight to us. We check, grade and restock what can be sold again, and agree how to handle the rest with you upfront.
Is your brand a fit? Let's find out, both ways.
The brands we look for
- Innovative
- High quality
- Known, or getting known
- Supplies reliably
- Priced to compete