Why Amazon Brand Aggregators Dislike Seasonal Products


Amazon brand aggregators acquire multiple brands and products and operate them under one roof to take advantage of economies of scale and shared resources. They prefer products that sell consistently throughout the year, as they require less working capital, lower risk, and fewer logistics challenges. Read more about Amazon aggregators.

What are seasonal products?

Seasonal products are those that sell mainly during specific times of the year, such as Halloween costumes, Christmas decorations, or summer pool accessories. These products require significant investment in inventory, marketing, and logistics to prepare for the peak season, and they typically generate most of their sales during a short period of time.

Why are seasonal products challenging for Amazon brand aggregators?

The main challenge for Amazon brand aggregators with seasonal products is the high working capital requirement. To prepare for the peak season, they need to buy inventory months in advance, store it in warehouses, and finance it until it sells. This requires a substantial amount of money that cannot be easily recouped if the products do not sell as expected.

Moreover, seasonal products are more difficult to forecast than year-round products. Demand patterns can vary widely depending on many factors, such as weather, trends, or competition. As a result, Amazon brand aggregators may overstock or understock their seasonal products, which can lead to either stockouts or excess inventory.

Another risk of seasonal products is the short selling window. If the products do not sell during the peak season, the aggregators may end up with a large amount of unsold inventory that they cannot easily liquidate. They may need to offer deep discounts or hold onto the inventory until the next season, tying up valuable resources and increasing storage costs.

Logistics challenges are also a concern with seasonal products. Shipping and handling large volumes of products during a compressed time frame can be challenging and expensive, especially if the products are bulky, fragile, or require special handling. It can also be difficult to find enough warehouse space and labor to manage the seasonal influx of inventory and orders.

What are the benefits of seasonal products?

Despite their challenges, seasonal products can offer several benefits for Amazon brand aggregators. They can generate a significant amount of revenue during a short period, which can boost cash flow and profits for the year. They can also help the aggregators diversify their product portfolio and tap into new customer segments or niches. Additionally, seasonal products can create a sense of urgency and excitement among shoppers, leading to impulse purchases and brand loyalty.

How can Amazon brand aggregators manage seasonal products?

To manage the risks and benefits of seasonal products, Amazon brand aggregators can use several strategies:

  • Diversify their seasonal product portfolio. Instead of relying on a single seasonal product, aggregators can offer a range of products that cater to different customer needs and preferences. This can help mitigate the risk of overstocking or understocking a particular product.
  • Adjust their inventory levels based on demand forecasts. By using historical data, market trends, and other indicators, aggregators can estimate the demand for their seasonal products and adjust their inventory levels accordingly. They can also use dynamic pricing algorithms to optimize their prices and promotions in real-time.
  • Partner with reliable suppliers and logistics providers. Aggregators can build strong relationships with their suppliers and logistics providers to ensure timely delivery, quality control, and cost efficiency. They can also negotiate better terms and discounts based on their volume and loyalty.
  • Optimize their marketing and advertising campaigns. By using targeted advertising, social media, email marketing, and other channels, aggregators can reach their target audience and create buzz around their seasonal products. They can also leverage user-generated content, influencer marketing, and customer reviews to build credibility and trust.
  • Monitor their performance and adjust their strategy. Aggregators can use data analytics, dashboards, and other tools to track their sales, inventory, profitability, and other metrics. They can also conduct post-mortem analyses to identify the root causes of their successes or failures and learn from them.


Seasonal products can pose significant challenges for Amazon brand aggregators, but they can also offer valuable opportunities if managed properly. Aggregators need to balance the benefits of generating high revenue and tapping into new markets with the risks of investing large amounts of working capital, facing sales unpredictability, and encountering other logistics challenges. By using a data-driven, diversified, and agile approach, Amazon brand aggregators can succeed in the highly competitive e-commerce landscape.

Flummox is a brand acceleration house specialized in acquiring locally proven Amazon-native brands and expanding their reach by opening distribution across Europe on Amazon and other online marketplaces. Reach out if you’re interested in learning more!

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