The Power of Amazon's Early Reviewer Program


As an Amazon seller, you're constantly seeking ways to increase your product's visibility and credibility. In this blog post, we'll delve into the Early Reviewer Program and how it can significantly influence your sales on the world's largest online marketplace.

What is the Early Reviewer Program?

The Amazon Early Reviewer Program is a marketing initiative designed to help sellers kickstart the review process for their newly launched products. It works by encouraging genuine customers to leave reviews by offering them small rewards. Let's dive deeper into how it operates and the benefits it can bring to your business.

How Does the Program Work?

The Early Reviewer Program is straightforward. When you enroll a new product, Amazon randomly selects eligible customers who have purchased that product to leave a review. These customers are incentivized with Amazon gift cards worth $1 to $3 once they submit an authentic review. The review must be a minimum of 50 characters, ensuring meaningful feedback.

The Impact on Sales

Now, let's discuss the real impact of the Early Reviewer Program on your sales. It offers several advantages:

  • 1. Credibility Boost: Reviews from verified buyers increase your product's credibility and trustworthiness, helping potential customers make informed purchasing decisions.
  • 2. Jumpstart for New Products: For newly launched products, gaining those initial reviews can be challenging. The program provides a jumpstart by securing those essential first reviews.
  • 3. Competitive Edge: Having a higher number of reviews than your competitors can give you a competitive edge in Amazon's search results.

Strategies for Success

To make the most of the Early Reviewer Program, consider these strategies:

  • 1. Enroll Your High-Quality Products: Focus on enrolling products that meet high-quality standards, as this increases the likelihood of positive reviews.
  • 2. Competitive Pricing: Offer competitive pricing to attract more buyers, increasing your chances of receiving reviews.
  • 3. Timely Enrollment: Enroll your products early in their lifecycle to get a head start on accumulating reviews.

Measuring the Impact

It's essential to track and measure the impact of the Early Reviewer Program on your sales. Here are some key performance indicators to consider:

1. Review Quantity

Monitor the number of reviews your products receive after enrolling in the program. A significant increase in reviews can positively affect your sales.

2. Review Quality

Assess the quality of the reviews. Are they positive and informative? High-quality reviews can have a more substantial impact on potential buyers.

3. Sales Performance

Compare your sales performance before and after participating in the Early Reviewer Program. Look for trends and improvements.


The Amazon Early Reviewer Program is a valuable tool for Amazon sellers looking to enhance their product's credibility and drive sales. By understanding how the program works and implementing effective strategies, you can harness its potential to boost your business.

Are you ready to take your Amazon sales to the next level? Learn more about Amazon's programs and strategies on our blog. Don't miss out on valuable insights and tips!

Flummox is a brand acceleration house specialized in acquiring locally proven Amazon-native brands and expanding their reach by opening distribution across Europe on Amazon and other online marketplaces. Reach out if you’re interested in learning more!

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